The Internet and social media have reshaped the way most people do business, especially in industries that revolve around relationships — like real estate. “Old school” techniques such as direct mail and door-to-door flyers have been replaced, in large part, by interactive posts, tweets and news feed ads. Simply ignoring this new world of interaction and sitting on the sidelines is not an option. REALTORS^® have no choice but to embrace the new technology and learn to communicate with clients and customers where they are — online.

Maybe you are sold on the concept of social media and accept the fact that you need to have a strong online presence. But the time required to be active and engaged in social media is too overwhelming in an already packed schedule — or is it?

Buffer is an amazing social media management tool that makes it super easy to share content across multiple profiles without investing a lot of time. Available as an app on Android or iOS, as well as a browser extension for desktop, Buffer helps you stay on top of your social media posting headache- and hassle-free.

Once you’ve created an account, you can instantly begin generating content. Buffer even offers the Pablo Image Creator tool that will allow you to effortlessly create beautiful, professional-looking images for your posts that are just the right size and dimensions for the social media account you plan to post to (Facebook, Twitter, LinkedIn, Google+ and Pinterest).

Post to one or all of these networks instantly or, if you’d prefer, schedule the post(s) for a later day/time. Buffer’s scheduling tool will let you schedule multiple posts per day and will even suggest the optimal times for you to share them. (You can always override that option and select your own times.) Buffer will hold your post(s) in the queue until the next scheduled posting time, when it will automatically share the content/status update directly on your profile.

You can use Buffer on your individual profile or business page for free, or upgrade to the Buffer for Business plan, which includes special features that cater more toward a large team or agency. If you select the plan for individual profile or business page, most of the basic tools are available at no cost. However, upgrading to The Awesome Plan ($102/year) will unlock the following additional benefits:

• RSS Feed Connection (link to content from your favorite websites from within your Buffer account).
• Store up to 100 posts in the queue (free plan will store up to 10 at a time).
• Share to 10 social profiles (free plan will share to five).
• Varied scheduling options (different times on different days).

Make the most out of your time on social media — let Buffer help you create a week’s or month’s worth of visually appealing content all at once and then simply sit back and relax (or focus on more important things) while your posts are automatically shared at just the right time. 

Download the app or check out Buffer.com to learn more.