Lights, camera, listing! Today's homebuyers are increasingly tech-savvy. Smartphones, tablets and laptops have largely transformed the home shopping process into a shop-from-home process for many, especially younger buyers. Ninety-two percent of today's buyers are looking online for homes, and studies show that using video to convey your message is one of the best ways to appeal to consumers! As a REALTOR®, using video as part of your marketing plan is no longer optional. Here are some stats:
- According to NAR, 73 percent of sellers say they would list with a real estate agent that would use video to market their property.
- Agents receive four times more inquiries about homes listed with video than those without.
- Emails that include video get twice the click-through rate and 75 percent fewer opt-outs.
But you're a REALTOR®, not a film maker ... Don't worry — Magisto to the rescue! Magisto is a web application and mobile app designed specifically to help amateurs create beautiful, impressive videos with automatic editing features. You can literally create a professional-looking video with one click by letting Magisto choose the mood (or theme) for the editing. Or you can customize a bit by selecting from one of the many editing styles and soundtracks available. You can even upload your own music if you prefer.
It's extremely user-friendly with simple, large interface graphics and a guided step-by-step process. Once you've created your free account, you can start creating a video by uploading photos and/or video files. In a matter of minutes you'll have a high-quality video that is ready to share on social media, send via email or embed on your website.
The free version offers many of the features you need for real estate videos, but the premium version is available for $4.99/month and offers upgraded features such as unlimited downloads, increased number of clips/photos and longer clips. For an additional $5/month you can enjoy all of the premium features with HD quality.
Magisto is available for Web, iOS and Android. For more information, visit www.magisto.com.