More and more, business owners are choosing video as a way to communicate and promote their brand, products and services. Think about it — how many videos do you see every time you scroll through your social media news feed? Video is becoming an essential marketing tool in real estate. Think about it — a 10-second video of a street or neighborhood can tell a potential buyer more of what they need to know than even the most detailed written description. And there is just no substitute for a visual tour when it comes to previewing a property. But capturing professional-looking video footage without hiring a pro or using expensive equipment is very hard to do. And nothing is worse than getting motion sick while watching a tour of a home …

So what’s the answer? Instagram has launched an app called Hyperlapse to revolutionize the way we take videos. The free app’s automatic stabilization tool instantly smooths out bumpy footage to create a polished, cinematic effect. You can walk through an entire house, even up and down the stairs, and wind up with a steady and polished home tour that is ready to share on Instagram or Facebook with the touch of a button. Or, simply save the video on your device and post or share it at a later time.

The app's easy-to-use-design allows for one-touch filming and offers the option to speed up your video up to 12 times the speed for an added time-lapse effect. Just download the app and you’ll be ready to start creating impressive, attention-getting videos that will set you apart from the rest!

Use of the app does not require an Instagram account. The app is currently only available for Apple mobile devices. Download the app here: https://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8

Alternative apps for Android users:

• Lapse It: See it in the Google App Store here. 
• Hyper Timelapse: See it in the Google App Store here.